This strategic course explores how AI enables deep customer understanding and hyper-personalized experiences. Students learn customer segmentation techniques, recommendation systems, behavioral prediction models, and personalization engines that drive engagement and loyalty. The curriculum covers customer lifetime value prediction, churn analysis, next-best-action recommendations, and dynamic content personalization across digital touchpoints. Participants gain expertise in building 360-degree customer views, implementing real-time personalization strategies, and measuring the business impact of AI-driven customer intelligence initiatives.